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Trust flow, another metric developed by Majestic, complements citation flow by evaluating the quality and trustworthiness of the links pointing to a webpage. It assigns a score based on the level of trust passed on by those links. By considering both citation flow and trust flow, one can gain insights into the quantity and quality of a webpage's backlink profile, providing a more accurate assessment of its authority. Building a strong citation flow requires a strategic approach to link building. It involves acquiring high-quality backlinks from reputable websites in the same or related industry. These backlinks should come from trustworthy sources and have relevance to the content of the webpage. Guest blogging is a popular technique used to improve citation flow. By contributing valuable content to authoritative websites, you can include links back to your webpage, thereby increasing its citation flow. It is essential to focus on guest blogging opportunities that align with your niche and target audience. Collaborating with influencers or industry experts can also help boost citation flow. By establishing relationships and securing links from influential sources, you can enhance the authority and visibility of your webpage. This can be done through collaborations, interviews, or features on their platforms.

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